Software Design Approach

Search Engine Friendly Web Design Approach

Online marketers understand the importance of top search engine rankings in the major search engines. Therefore, they are spending much time in optimizing website content. However, many of them ignore the fact that web design structure has a role in search engine optimization (SEO). To acquire high Ranking, you can not just rely on web designers because they could be, well in web design, but not good in SEO.

This article shows some important elements, Web Design you need to consider during website optimization.

1st CSS Style Sheet

It is good to use CSS style sheets for formatting Web design because it can standardize the look of your website. For reasons of convenience, some web designers use internal CSS. It is not good! You should external CSS style sheet to use, so you, your HTML coding consise, and to write in particular the content of your website. It is an essential SEO practice.

2nd Content Management Software (CMS)

If you manage to CMS on your site make sure that your CMS provides the following functions:

a. With this you can define different Templates for different sections / pages. It gives you flexibility in optimizing website content.

b. Allows you to define Title and Meta Tags for different Web pages. Again, it gives you flexibility in optimizing each web page.

c. Allows you to static HTML pages instead of dynamic Pages to generate. Search engines are not good at reading dynamic web page. Google Webmaster Guideline accoding, Google may not index dynamic URL with more than 2 parameters within the URL.

If your Web sites can not get indexed, you definitely get no rankings no matter how many SEO effort you make.

3rd HTML-Code Compliance

recognized as a good web design practice ensures that your HTML coding is also compatible with some web standards such as W3C standard. Some search engine optimizers reported that non-compliant web design could be difficult for search engines to index and analyze cause your site. It hinders your site to top search engine ranking to get.

4th Use of graphics

You must optimize the file size of your images. Because search engines want to read the text, you should To examine the use of graphics near top of your website, whenever possible.

5th Multiple-level Navigation Menu

Many sites use multiple-level navigation in Javascript. However, the coding usually leaves in the HTML body. This is not good in terms SEO. I recommend separate Javascrpt from HTML coding with external JavaScript file. For example, Market Share – One in Asia Consumer research firm, found that their site search engines will properly index of several. This situation has changed after adoption external javascript.

6th Bad Web Design

To get your web design search engine friendly, you must consider to avoid:

a. Use of the frame. Search engines have difficulties in all of your frameset index. Although they can index some frame pages, users would only be a part of your websites, they only call in the case of search engines, your website can be found, for example, see only a left navigation menu with a blank page on the right.

b. Re-direct techniques. For Some reasons may make some Web Designer Re-direct pages or adopted Javascript Re-direct techniques and re-direct visitors from one side to the other content pages. Search engines Spammers usually use this technique, search engines may penalize your site.

7th Flash

sell web designer, you can create a Flash website or a Flash intro page as your home page. My point is that Flash makes your website more attractive and it would improve effectiveness of your website. It is not always the case.

Visitors want to find information quickly. Flash could sometimes your site is slow and require visitors plugins before they see your site to install. In terms of SEO, simply speaking, search engines treat flash as a graphic and can not analyze content within a Flash file. The implication is a Flash website hard to top Search engine get ranking.

Conclusion:

For small companies in order to be successful online, you need a balance between SEO and fancy web design. Too fancy web design, in many cases you can not business as no one can find your site from search engines and if it bothers your visitors.

About the Author

Author Profile:

Jimsun Lui, is working in Agog Digital Marketing Strategy Limited, a 
An internet marketing SEO company
offers search engine optimization services for both English and Chinese search engines.  The company also offers
Chinese SEO service
.  The author also has a Chinese
internet marketing
portal AskLui.com.